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Economics

Demand (disambiguation)

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There are several types of demand.

  • Effective Demand - when the consumer has the ability and the will to carry out a purchase.
  • Latent Demand - when the consumer does not have the ability to purchase but wants to carry out a purchase. The want/need is there, but no purchase takes place. Latent demand can later turn into effective demand if the circumstances of the consumer changes.

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